In house versus digital marketing agency: what you need to know

In house versus digital marketing agency: what you need to know

In house versus digital marketing agency: what you need to know

With the business environment becoming more digital, businesses are shifting their advertising and marketing budgets to appeal to this new dimension. When you are planning on expanding your online presence your decision will come down to whether you conduct this through in house means or through the help of a digital marketing agency. Before you make your decision it is important to way the factors that could influence your decision, bottom line and the overall effectiveness of the campaign.

It’s important to note that individual circumstances may differ and that this is merely advice on what you need to know before making a decision. If you have no prior experience and are lost on where to begin these pointers that you need to look into will be the most helpful when working out how you want to manage an SEO service.


The factor that you should address immediately is what resources do you have available and which are expendable to focus on your new campaign. This factor has a lot of sway when it comes to your decision as you may have to immediately make a choice based on your resources available.

If you find that you are short on funds you may think about conducting the campaign in house to save yourself money. However this becomes a catch twenty-two as your time will give your business more money focusing on running it rather than your digital marketing campaign.

On the other side, if you can’t spare a moment of yours or your employee’s time hiring a digital marketing agency could make the most sense. This ensures that your business’s time is spent on what it does best which is running the business. Both sides also relate to the next factor that you need to be aware of.


For a lot of small businesses that choose to do their digital marketing in house, chances are they aren’t very experienced. Now while this is a general case and may differ from your own personal experience, it is still a factor that you need to be aware of.

Digital marketing agencies have years of experience running these campaigns and know what to look for when things can go wrong. Having an experienced team under your belt will set your campaign up for success. One of the greatest benefits that you will also have access to is comprehensive reports about your campaign. This will give a deeper insight into areas that are doing well and those that need improvement.

A small business owner that has no prior experience could be left high and dry when their campaign fails. When a campaign doesn’t succeed there is normally an underlying factor that hasn’t been addressed at the beginning. Digital marketing agencies know what needs to be in place before things start as well as measures that are useful for reviving dead campaigns.

Safety and insurance

It is very important to know what you are doing when you are creating your own digital marketing plan. Factors that should go into the plan are:

  • Website optimisation
  • Content mapping
  • SEO
  • PPC

If done properly, the combination of these strategies will yield high results for your business and website. If you however don’t know what you’re doing and implement something wrong, you could open yourself up to penalties from Google themselves.

Penalties can include you losing your website’s ranking altogether, ultimately spelling doom for your business. Additionally if you mess up your website and don’t know how to fix it, you could be out of pocket more than if you were to get the help from a digital marketing agency.

Digital marketing agencies have professionals in multiple fields that all work together to ensure that your campaign runs smoothly. They have teams focused on social media or on Google AdWords to ensure that they are fully equipped and capable to make sure that, that avenue is perfect.

Additionally, third party service companies will have insurance and insurance policies like backing up your website to make sure that in the unlikely event that something does go wrong; it will be resolved quickly and with ease.

So when you are looking at starting a digital marketing campaign, be sure to come back to these points. They will help you make your decision and set you up for the greatest chance of success.

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